BTS Systems I'm Implementing for Q3, Offer Glow Up, & The Yap Challenge

This episode is a behind-the-scenes catch-up on what's been happening in my business and what's ahead for Q3.

After a busy June filled with birthdays, a high school graduation, and celebrating eight years in business, I'm sharing why I took a step back to rethink how I create content—and the simple accountability system that's already helping me stay more consistent.

I'm also sharing exciting updates inside Systems Rehab, including a refreshed signature offer, expanded CRM options, and why you're going to start seeing my new branding everywhere.

Plus, I'm talking about why I joined the Yap Challenge, how I'm approaching short-form content differently, and why visibility matters—even if your niche isn't "viral."

In this episode, you'll hear about:

•  Celebrating eight years in business and a busy month of milestones 
•  Why I created a monthly coworking and planning day 
•  How planning content in advance is helping me stay accountable 
•  Behind-the-scenes updates to my signature CRM systems offer 
•  Why Systems Rehab is becoming the center of my brand 
•  My decision to start creating more short-form content 
•  Why I joined the Yap Challenge 
•  The mindset shift that's helping me become more visible online 
•  What's coming next for Q3 and beyond 

If you're a service provider looking to create a smoother client experience while building a more sustainable business, this episode is for you.

Resources & Links

•  Follow me on Instagram: @kenniqua.systemsrehab 
•  Interested in joining my free monthly Cowork & Plan sessions in Hampton Roads? Send me a text through the podcast link, and I'll send you the details. 
•  Be sure to tune in next week as we dive into why your client experience is already happening; whether you're designing it intentionally or not. 

If you enjoyed this episode, I'd love for you to leave a rating and share it with another service provider who could use the encouragement.

If you’re a service provider and you want some hands-on support to get your business systems set up and running smoothly, I have something that might help. My Client Experience Accelerator is a 90-minute strategy session where we tackle your biggest client experience bottleneck, clarify your next steps for systems, and create a clear action plan so your business can run more efficiently. Go to YourSystemsPro.com

Let's keep the conversation going. Send me a DM on Instagram or Threads @kenniqua.lewter

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Transcript

Kenniqua Lewter (00:00)

welcome to July. So we've now made it to the halfway mark or a little bit over the halfway mark in the year. And this year seems like it has been going by so, so, so fast. Last month I celebrated eight years in business. Yay! I celebrated my birthday. My husband had his birthday, and even my oldest daughter, she celebrated

⁓ her graduation from high school. So June was super, super busy. And unfortunately, I didn't get a chance to get any podcast episodes up for the month of June. So now we're back in July and we're going full steam ahead. This month, I've actually already gone through.

Which is the first time ever, gone through and mapped out and bullet pointed all of my July episodes and even into August. So here's what I did to actually kind of get that done because I've actually never did that before. Most of the time I have only I do like maybe one, two episodes. I I get the titles, I bullet point them out and then just start yapping, right?

⁓ so I decided to say, okay, I need to get a little bit more accountability around planning, around planning out my content, because as a systems girly, it is easy for me to get caught up in doing the client work for my clients, doing systems builds, and even just working on my stuff, family stuff. And

Content sometimes fall to the wayside. Like it's not always a priority, but it really needs to be a priority, right? Because content is the way that I drive business, majority of my business, majority of my leads and clients to my business. And so that could be through long form content, for the most part, through YouTube. I also get referrals from clients, and then of course, like podcasting and threads, et cetera.

And so I never really took the time to really sit down and say, I am going to intentionally go through and plan out my content a month in advance. And so I decided to open up my office space. I'm in Virginia and I decided to open up my office space to a group of women, no more than 10, every single month. And I created this thing called co-working and plan.

And I had our very first in person event. This was on a Tuesday from when I'm recording this episode. So it was like two days ago. And we had our very first session, and it was very good. I met it was four women that came and I met the women, and it was really interesting to see other women in my area that are also service providers. These were service providers that showed up that were

Already just working from home and decided to come come to this event, which I'm very grateful for. And we have some like little light refreshments. And it was really good because I turned on some ⁓ lo-fi hip hop and we got to work. We did our co-working. We introduced ourselves. we let each other know, like, hey, this is what we're going to be working on for the day. And then we set the timer and then we got to work.

I was able to go through during that time and I planned out my my podcast episodes. So I have them all, like I said, planned out, bullet pointed out. and then I also was even in that in that time span, I was even able to get to because we were working for an hour. So we did 30 minutes where we introduced ourselves and kind of network, and then we worked for an hour, then we did 30 minutes where we kind of did a debrief of what we worked on and kind of chit-chatted a little bit more. and then

because I'm gonna be hosting this every single month. I decided, like, hey, if you guys want to come back next month, which I'm gonna continue to share about it, of course, on threads. I also have it like on event bride for women to join and come. I'm gonna do it every single month. But I'm like, hey, what we can start doing is after noon, so it's from 10 a.m. to 12 p.m. After 12 p.m. when we wrap up, we can decide to just go to lunch. If whoever wants to go to lunch, they can go to lunch. And so I feel like this is gonna be really, really good.

Even for like my like I said, my accountability to sitting down to make sure, okay, I have my podcast episodes planned out. Sometimes I might be work ⁓ planning out my YouTube episodes. My YouTube episodes aren't always the same from or not always the same as my podcast episodes. Sometimes they're a little bit different.

⁓ and then planning out my social media content as well. And so I'm like, okay, this is this is gonna work. This is going to help me to be accountable because I I have to sit here for this hour and know that these people are coming to my office. So I'm gonna have to sit here and work and actually work on one thing because I think sometimes like I will occasionally jump from one thing to the next thing, right?

And sometimes it's difficult to have my brain to say, no, stick to this one thing, stick to this one thing. And so having this type of accountability is very amazing, right? And I think it's gonna be like a a gem for me, right? So I'm happy about that. If you're in the Hampton Roads area, you're listening to this, you can join. ⁓ you can send me a text. I I won't necessarily put it just in the the show notes, but

You can send me a text ⁓ in the podcast, and you can send me a text and let me know. And I can send you the link to join. It is free. So I don't think I even said that. It is actually a free group that we have. But what's coming up for Q3? What's coming up for Q three is that I have an offer that I've been offering for the past basically two years, and it is getting a glow up. I have been working diligently as I've been.

Like I said, spending a lot of time working on client systems and really being in the weeds. Like in April and May, like I was in the weeds of actually doing implementation builds for Honey Book and Airtable. And I didn't really feel like I got a chance to really work on my business. Even as a client experienced system strategist, a systems girly, like

We have to update our systems as well, too. Like, there's things that I'm like, I can add this to this, or I can upgrade this, I can update this, or I can add this, and this will create an even better kind of experience. Like, so there's so many things like as I'm growing as a business owner, like, and I just like I'm kind of like in the creative space, like I can do this, I can tweak this, and just making things better. Like, I didn't get a chance to actually do that. So in June.

And even, you know, as we're going through July, I'm gonna be able to go through and just add on those additional things that I wanted to add on that I know are going to be able to help my clients ⁓ increase their ⁓ increase get better results, right? And so one thing about my offer, which is it's called currently the five star client experience CRM setup. Listen, I know that that name is very long.

I know that that's not really a good name. It's just not, it's not, it's just I always kind of knew that it was a not a good name, but I just really couldn't think of a better name at the time. And so I have been working in my mind and on kind of paper for the last like six months. Like, what is a better name for this offer that no one else actually already has? Right. Well, how can I describe this offer? And I think I might have got it. I think I got it.

And so you're gonna start hearing me talk about it. You're gonna start seeing it updated on the website. Now I am revamping my website, so you might not see it. I may update it on the current website, even before I get the new one up. But I think I got the name. I think I got the name. And I'm kinda I'm kinda in love with it. I'm kinda in love with it. So you're gonna be seeing that even more. And how I've gone through and even added additional like

internal systems as well as ⁓ client facing systems to this program or to this offer. It's a six week client experience systems build where we build out your client management system. And right now we're currently doing it in Honey Book, but I actually just in what was it at the end of May I actually have a DeBSado expert on my team now.

And so now the builds are going to be with Honey Book or D Sado. So you can kind of choose. So you'll be able to you can choose if you want to, but a lot of times what I like to do anyway is just depending on the client when we're going through and doing strategy, is that I can advise you based off of your business, your goals, et cetera. So but yeah, so we do offer now it will be honeybook and dubsado as well. So I'm very excited about that.

We are booking clients for Q3 and Q4 for our full CRM systems build that is a six week six week offer. And so I we'll talk more about that, of course, as we go through on the podcast episodes, YouTube, etc. But so this episode isn't too long. The other thing that I did want to share with you what's going on this month and part of what I'm working on kind of behind the scenes, besides

Updating my website, like you're gonna see, like you're gonna first of all, you're gonna start seeing systems rehab everywhere. Okay. I updated my handle on Instagram. it is now kenniqua.systems rehab. Systems rehab is our DBA, and so you will start seeing that every single place. Our new website will be updated with systems rehab. That's what you're gonna start seeing going forward.

So I'm actually really excited about that because it's kind of been like a long time coming for me to do that. Like I've had that forever. I know on the re on the podcast here, it's systems rehab, but in other places it's under my LLC name. So, but you're gonna start seeing that updated in all of the places. So I'm kind of really excited to kind of really lean into what that branding means to me. I'm really excited to see leaning into that and to being able to go through and again.

Provide my client service providers just like you that's probably listening with better client experience systems. So you can start saving hours on manual work. You can start increasing your client experience. You can build in where your clients will come back to you. You can build up and increase that client retention and get more referrals. And that's my goal for you, for your business and for my business as well, too, right?

And so the other thing that I'm working on, kind of going into handles and Instagram, is that I actually joined the Yap Challenge. I did. I joined the Yap Challenge. And I'm gonna actually tell you why I joined the Yap Challenge. I know everybody has different reasons for joining the Yap Challenge, but mine is actually pretty simple. Okay, it's a pretty simple reason, is because

When I first and I don't spend a lot of time on Instagram or creating short form content at this point in time, I actually never have. I've been a long form girly for the longest, mostly since I've been in business. I have a YouTube channel, Kaniqua Looter YouTube channel, and of course, I do this podcast, and I I have an email list. I need to email y'all. but I am also too on threads, which is like short form, but as far as

Short form video content. I really don't post a lot of short form video content. I never really have. I've never put much effort into doing that. But I am in a sales and marketing program. I've actually been in this program for a year now. And one of the things that my sales and marketing coach does talk about and she has in her framework is having a short form strategy, right? As far as visibility.

Because that is how we're able to, in essence, be able to grow our businesses, get clients, is and and more opportunities, which I believe all of this solely. Like I can share so many examples. And this isn't a content podcast. So I I won't go into all of the examples, obviously. But there is so many examples where just being visible opens the doors and opportunities. Like just last week, I saw there was a kid, a young kid that was in high school in

My ⁓ in my neighbor, not in necessarily in my neighborhood, but in my city that had went through, he had posted a video of him doing some football drills. And he was doing football drills really with no equipment. He was just using like some cones and then he was using the city trash cans. And this post went viral.

It went viral. And mind you, this is probably something he was doing anyway. Like he probably was doing this on a regular basis. It wasn't to like, I'm creating content because I want to go viral with this and open opportunities. He probably was just posting it just to be posting it because this is something that he does on a regular basis. And with that, this this post it went viral. It went viral. It's in the same exact city I live in.

And this post went viral and he had comments from the NFL. He got in several comments from colleges. He even got invited to do a training, a football training program in I think it was like Alabama State or something like that. From the opportunity of getting the opportunity from visibility. And sometimes that's all it takes. It just takes one video.

Now, I'm not trying to go viral. Not at all. Like the type of stuff I talk about is not sexy at all. It's not sexy. Like the average person doesn't really care about systems or they don't necessarily, especially specifically, like Kleinesparian systems, right? Like this is not something that is going to go viral. But I do think it is important to be visible so the people that do care about it that they

are able to go through and locate me. And for the longest time, I've always been a long form girly, mostly posting on YouTube. I've only had this podcast for less than a year. So most of my leads that come in, they come from YouTube and they come from referrals. That's where most of the people come from. And so I joined the Yap Challenge because I'm like, first of all,

I love a good challenge. Like, I'm gonna join a challenge. If it's something that I know that I need in my business, I'm going to join a challenge. And it doesn't even have to be in business. It can even be something like a fitness challenge. Like, ⁓ let's all walk 10,000 steps a day. A lot of times I'm gonna join that challenge because if I know, like, okay, I need to get my walking up and just the act of doing it with other people.

I like to do things with other people and accountable. Like I am a d a service provider. I am an entrepreneur. I am a person that works alone every single day. And so being able, that's the only thing I can honestly say that I do miss about working a nine to five, which I don't miss it at all. But if I were to say anything that I do miss, I do miss like having

the people in the office that you can chit chat with and like have like cooler talk with. I don't have cooler talk with nobody because it's just me, right? It's just me here. Who am I gonna discuss this with? I'm gonna go on threads, yeah, but like it's not necessarily as private as you're talking into like your co-workers. And when I was working my nine to five job, I used to talk a lot. So that's one of the things that I did that I do kind of miss. So I'm always the person that's pretty much up for a challenge.

But specifically with Jesse Jean, I would say, and again, it's not a content podcast, but I just want to share this really quickly, is that when I first I started following her when she first started that new YouTube, not YouTube, that new Instagram account. And I told my husband, I I when I first seen the video, and this video, this was the first video that came across my page when I seen her, was and I when I not just seen her, when I heard

heard her because I'm not that much on Instagram. Like my Instagram talk time or not talk time, my watch time is probably about 15, 20 minutes a day. It's like around that part. Sometimes even less. And most of the time if I do even during that scrolling period, some of the time my my my volume is is either on mute or down or whatever. And so I don't even remember what the video was about. But I leaned over to my husband when I saw the video and I said man

Wish I can talk on camera like her in short form. I said, if I can talk on short form camera like her, I would talk on short form. Now at that time, it didn't even dawn on me to think like, girl, you if you practice, you could talk on short form how you think she's talking on short form. And what it what it really boiled down to me is because I felt her through the screen for me.

This was before she was popular. This was before videos were going viral. Okay. I felt her through the screen. I felt it. It felt different than anything else that I had really seen. It felt authentic. It felt warm. It felt like friendly. And so then that's when I started following her. And so when she came out with the offer, I'm like, okay, this is a no brainer because like, yeah, I I I have been following you.

And I admire the way that she talks on camera, right? So I'm like, okay. But I was already doing something during the first cohort. But little, like, kind of after I was already doing something during the first cohort, I'm like, okay, well, second one came in, I joined the wait list. Cause I'm like, okay, if she comes out with another one, I'm in there. And so that's how I went through when I joined the the Yap Challenge. And so that's why I joined. So with that being said, coming up this year.

⁓ the rest of this year, you're gonna see me more visible. I'm gonna practice be invisibility. And this isn't about talking like anybody else. This is about me using my voice because I already have a lot to say. You already know if you're listening to this podcast, you already know I have a lot to say. Like my episodes are 30, 45 plus minutes a lot of the time, right? Which I do want to get those down a little bit lower. But listen, I already have a lot to say. I already talk on YouTube, I already talk here on the podcast.

I've been practicing, like if you go to my Instagram, kenniqua.systems rehab, you'll notice that I've been practicing and I feel a little bit more comfortable going through and talking straight to camera in a short form manner. But the reason why I wasn't doing it before is because I felt like I couldn't get my point out quick enough. I couldn't get my point out in 60 seconds. And now, you know what? I don't even feel the need that I have to.

If I can get it out in a minute and a half, two minutes, I feel like I it the more that I practice, the better I will become to kind of getting it down to being a little bit more concise of a video. And I think too, because again, being a long form girly, posting and doing YouTube videos and doing podcasts, those things are typically only once a week. Once a week, which means that the people that want my services.

I can I'm only on top of mind with them once a week. And I feel like now that's just not enough. Like it's just not enough for people to see me once a week. Like I'm on threads. Yeah, I'm on threads. I know that a lot of my ideal clients are on threads, but literally most of the clients that I get, they come to me from YouTube, which is great. I love YouTube, right? I'm always going to do YouTube.

But the point that it is, is that I feel like I do need to stay a little bit more top of mind. And I know that that will open even more doors for me, even more opportunity for me. But even if it's just to just stay top of mind and help people in a short form way, and even lead them to maybe some of my longer form content. So I can lead them to my YouTube video, I can lead them to the podcast and to my email list, et cetera. Right.

And so that's really what I really want to work on for the remaining of the year. Like I have a sales and marketing coach that says, like, this is part of what your sales and marketing lead generation should be looking like. And it's like, why should I be paying someone that I a program that I absolutely love? But why should I be paying for advice that I'm actually not doing?

I'm not doing. I'm not using the advice, but yet I'm like, okay, I'm in the program. I'm doing all the things. Like, are you doing other things? Because like you still aren't posting short form content. And it doesn't have to be you. It doesn't have to be Instagram. It could be TikTok. It can be LinkedIn, right? It doesn't have to be Instagram. But there should be some type of short form element to it. And right now, I haven't been doing it consistently. I never have been consistent doing

short form content not ever. And so I feel like for me the Yap challenge is like that kickoff, like the kick in the butt that I need to like, girl, get into short form content. Like get into short form content. Because like what is the worst that can happen? Like really, like there's so much on the other side. And I am naturally an overthinker. Like I'm naturally overthinker. Like I want to think all the paths through. Like

What if you post and this happens? Or what if what if that happens? Or I can't determine what's gonna happen when I start posting. And I have to be okay with whatever happens. If I post and the video flops and no one really views the videos, like that's perfectly fine with me. Like I'm gonna be building up the habit. Even when I started practicing a little bit, like I have like maybe six or eight.

videos on my Instagram right now for me just kind of just practicing. Guess what? Those those videos got more views than the videos that I was posting in the past, right? So already I'm getting a little bit better somewhere. So that's why I joined the Yap challenge. So you guys are gonna see a little bit more of me. You if you want to connect with me and kind of follow along and see about some of the things that I'm gonna chit chat as not only I'm doing this challenge but

Going beyond, like I I have to continue to go through and post short form content. So I would love it if you would follow me just like on this journey of just going through and just posting and sharing a lot of different things, not just about client experience, not just about systems, but even like the behind the scenes of things that are going on in my business, things that I'm working on, things that I'm working through. I would love if you would follow me on.

I'm gonna be doing this on Instagram. So it's gonna be Kaniqua.systemsRehab. Give me a follow. I'll follow you back so we can go through and stay connected. And if you are doing the Yap Challenge and you are listening to this podcast, send me a text message. The text link is gonna be in the podcast show notes and let me know that you're doing the challenge as well too. Because we definitely need to stay connected together, right? Because we're doing this.

So I appreciate you guys listening into this podcast episode. It was like just a little catch up to what exactly is going on and how we're going to be moving forward for at least for Q3. And I'm gonna be keeping you up to date with everything else. And I really want you to tune into next week's episode where we're gonna talk about how your client experience is already happening, whether you're building it intentionally or not. And so we got to get this kind of experience together. So I want you to come back.

And tune in to next week's episode. And if you like this, please be sure to rate and send to a friend. And I will talk to you in the next episode.