How to Batch a Month of Content in Three Hours Using a Simple System with Carli LeBlanc Ep.27

In this episode of the Systems Rehab Podcast, I’m joined by Carli LeBlanc, CEO of CD Creative Co., a content creation agency helping women entrepreneurs batch their monthly content in just one day. Carli shares her journey from documenting her undergrad life to building a content business while balancing a full-time job and family life.

We dive into her proven systems for creating content efficiently, including batching, ideation, and scheduling, and explore practical strategies for turning content creation from a stressful task into a streamlined process. Carli also shares her tips on using AI tools like ChatGPT for content prompts, organizing B-roll and talking head clips, and focusing campaigns on one offer at a time to maximize results.

Whether you’re a service provider struggling to stay consistent or looking for ways to simplify your marketing, this episode gives you actionable insights and inspiration to create content that connects, converts, and frees up your time.

CONNECT WITH PODCAST GUEST, CARLI LEBLANC

 Carli is the founder of CD Creative Co., specializing in batch content creation and marketing strategies that help busy entrepreneurs show up consistently online while balancing work, family, and business. She’s also the host of The Side-HustlHER Podcast, where she shares marketing tips, productivity hacks, and real-life insights to help women turn their passion into profit without losing sight of their purpose. 

Carli's Website 

Follow on IG: @cd.creativeco

Freebie: Grab 30 Days of Done-for-You Social Media Prompts HERE

🎙️ABOUT THE HOST

Hi, I'm Kenniqua Lewter, Client Experience Systems Strategist, HoneyBook Educator, and the host of the Systems Rehab Podcast. I help service providers create client experience systems that save time, strengthen client relationships, and build a business that runs with ease. 

➡️WAYS WE CAN WORK TOGETHER

🌿 5-Star Client Experience CRM Build
A done-for-you HoneyBook CRM that organizes your clients, automates processes, and creates a seamless experience. Perfect for service providers ready to streamline operations. LEARN MORE

🌿 Client Experience Accelerator
 

🌿 Client Experience Systems Tune-Up
 

VISIT MY WEBSITE YOURSYSTEMSPRO.COM

♥️LET'S STAY CONNECTED 

🌿Let's keep the conversation going. Feel free to send me DM on Instagram @kenniqua.lewter or Threads.

🌿Follow me on YouTube AND watch the video version of the podcast episodes, @KenniquaLewter

Ready to finally streamline your service-based business with HoneyBook? Head over to yoursystemspro.com to get started. 

Let's keep the conversation going. Send me a DM on Instagram or Threads @kenniqua.lewter

Chapters

• 0:00 Introduction to Content Creation and Balancing Life
• 2:00 The Journey into Entrepreneurship
• 6:07 Finding Your Niche and Target Audience
• 9:59 Overcoming Challenges in Short Form Content Creation
• 14:42 Content Strategy: Pillars vs. Pie Charts
• 19:45 Systems for Efficient Content Production
• 25:25 Maximizing Content Creation Efficiency
• 26:48 Understanding Your Audience's Pain Points
• 29:38 Batch Shooting and Scheduling Content
• 31:34 Utilizing Instagram's Native Features
• 34:02 Organizing Content Ideas Effectively
• 37:19 Future Plans for Expanding Services

Transcript

Carli LeBlanc (00:00)
whenever you have those pain points now, what I like to do is I will go back and forth with Chad GPT and say, hey, give me 10 talking head content prompts where I can address pain point A, B, C, and D for Brandy and I can use to create content.

Kenniqua Lewter (00:17)
Hello everyone. Welcome back to the systems rehab podcast. Today I am joined by a wonderful guest, Carly, who has a content marketing business. We're going to talk about all today about how she's using systems in her marketing agency, how she's creating content and so much more and juggling all of this, by the way, with a younger toddler and

Carli LeBlanc (00:28)
Yes.

Kenniqua Lewter (00:43)
and so much more. So I'm gonna go ahead and turn it over to her to let her introduce herself.

Carli LeBlanc (00:47)
Yes, I'm so excited to be here. Thank you so much, Kennequil, for having me. I am a fan of the Systems Rehab Podcast. I've been following you for a while, so this is like so surreal. But yeah, my name is Carly LeBlanc and I am the CEO of CD Created Vico. We are a content creation agency where we help women entrepreneurs batch shoot their monthly content in one day. I recently started this business back in 2023 while also building

my career in clinical research. I still currently work my full-time job, but I kind of got thrown into entrepreneurship. so this has been something amazing that I've been able to build while balancing my full-time job and also having my family, my husband, my kid. So yeah, that's a little bit about me and what I do.

Kenniqua Lewter (01:33)
Yeah. Awesome. First of all, I think like LeBlanc, that is a cool last name. Like that just sounds LeBlanc. That sounds like a cool last name. I love that. Yeah. I love that. It seems, it seems like it's cool, but then it also seemed like kind of dangerous, you know? Like it's like, hold on. She's with the LeBlancs. You know what saying? It seems like that. Yeah. I love, I love that last name.

Carli LeBlanc (01:42)
Yes, I get that all the time. get that all the time.

Yes.

I am, I am, yes. ⁓

Kenniqua Lewter (01:58)
So what made you get into, because I understand you're still working your nine to five job, and like you said, juggling your family, what made you choose content creation as far as this is the type of business that I want to get into?

Carli LeBlanc (02:10)
Sorry, my kid's running around. There's my husband.

Kenniqua Lewter (02:13)
Yeah, you're fine.

Carli LeBlanc (02:14)
So yeah, I started my content creation business back in 2020 during the pandemic. So I was currently in undergrad where I was basically just creating content of me being the first person in my family to graduate from undergrad. And I was just basically documenting my journey of being a pre-med. And so I started creating content during undergrad. And then once I graduated from undergrad, I actually was supporting my church.

during the pandemic and trying to learn how to market your church and online when, you know, times were uncertain and no one knew how to do things online. And so I kind of found myself being thrown into there because, you know, it was a completely different environment back in 2020 when COVID first hit. And so I just basically started studying. I was using my same skill set from being a influencer and content creation in the lifestyle space, but then just basically replicated that to my church.

And so once I started doing that, people were asking me like, can you do this to help me market my business? And I'm like, I've never tried it, but I can. And so I found myself in this place of where I was just basically shooting content to help other entrepreneurs and business owners to be able to take up space online and market themselves online.

Kenniqua Lewter (03:26)
Yeah, I love that. So it was like one of those just like natural things for you because you were already creating content. May I ask too, because I know sometimes of course people don't always want to answer this question, but how old are you?

Carli LeBlanc (03:32)
Yes.

I'm 29, I'll be 30 in November.

Kenniqua Lewter (03:39)
okay. Okay. Yeah. So constant creation is like a part of your life. Like, is this something like, I'm just going to record my undergrad life. Yeah, it's a part of your life.

Carli LeBlanc (03:43)
Yes!

Yeah, yeah, no, it was it

was definitely a time I mean I found myself because I'm so good at telling and being vulnerable and telling my story I felt like it came natural to me and people will always just be so attracted to me and my story and how I just was you know taking people step by step from when I was in undergrad to when I Graduated and got married and had my kid and built my house. And so I've been able to create a community

that has basically followed me through all these milestones of my life through my content.

Kenniqua Lewter (04:18)
Yeah, I love that. And your content is so relatable and it's good. Like even just now, like your kids running through the background or something like that, that's very relatable to so many people. It shows it. And I like how a lot of times, because I listen to, like I listened to your episode that you just put out today about the tools and software and stuff like that, that you're using your business, but

Carli LeBlanc (04:26)
Yeah.

Kenniqua Lewter (04:40)
When I see your videos, I like how you keep that part in. Like you don't delete it like, like sometimes people would do it's like, man, I don't want to show this part, but it's a part of, in essence, like your brand to understand. Like this is sometimes what happens. Sometimes the kids are gonna, they're gonna come in while I'm recording this podcast. And that's totally fine. So I definitely love that. So when people started coming to you and they're like, okay, can you do that? Can you do, can you replicate the same thing that you're

Carli LeBlanc (04:43)
Mm-hmm.

Mm-hmm. Yeah. Yes. Yes.

Kenniqua Lewter (05:07)
been doing for your lifestyle brand, and then when you started doing for your church, how did you kind of come up with, this is who I'm gonna serve and this is what it's gonna look like?

Carli LeBlanc (05:17)
Yeah, that's such a good question because I feel like when I first started, I was in this place of wanting to serve everybody. But then I found that my message wasn't always landing with everyone. So I just kind of naturally started to attract mompreneurs, side hustling entrepreneurs because of me just sharing organically these things that were going on in my life. so.

Even like with me creating my podcast, the Side Hustler podcast, that came by, you know, me being an entrepreneurship and seeing people not take me serious because I still have my corporate job. And I knew that there's so many people out there that can relate to feeling the same exact way. And so even just by me being organically me, I kind of found myself in this place where I was like becoming niche specific and focusing on women entrepreneurs and mompreneurs.

but I also feel like it was more, I could relate more to them because I am my target audience, you know? And so whenever you are thinking about marketing and creating content, you're most of the time are serving a previous chapter of yourself. You're able to identify those pain points, those challenges, those goals, those ambitions, those like burning desires, which makes you in all essence, a better marketer. And so.

With that, with me just kind of being organically thrown in there and then also just seeing how like my messaging was relating to people, I just kind of landed here to serving women entrepreneurs.

Kenniqua Lewter (06:39)
Yeah, and I like how you said, because I do find even with myself, that is your niche of being your past version of yourself, because I feel like that's who I'm always helping, the past version, because I do know, man, I wish I would have known that at that particular time, so let me pass that information down. And so, yeah, I think that that makes total sense. In your nine to five job, do you work from home or do you have to go into the office?

Carli LeBlanc (06:47)
Mm-hmm.

Mm-hmm.

Yeah.

No, no, so I could work completely from home. I've been doing this. It's actually been five years. And so my backstory or my background is in clinical research because I have a biochemistry degree because I was going to school to be a doctor. And so I worked in clinical research from home. And then, you know, with that, I have the flexibility of being able to take time off and having half day Fridays and unlimited PTO. So it really helped me to really have time to build something.

Kenniqua Lewter (07:09)
Yeah.

Carli LeBlanc (07:30)
while was also being in my nine to five job.

Kenniqua Lewter (07:35)
Okay, gotcha, gotcha. So when it comes to going through and creating content, because I was telling you before, like I create, have been creating a lot of content over the years. YouTube has been my thing. Now I'm doing podcasts overall. I'm a long form girly. Like I can do long form all day. I can go live. I could do all of that. Where I struggle in is I struggle in the short form content. Why I

Carli LeBlanc (07:45)
Mm-hmm.

Okay.

Mm-hmm.

Kenniqua Lewter (08:00)
I don't really know. Like I have no problem like repurposing content. Like I can take clips from this, repurpose it, boom, short form, bam. I don't think necessarily think that just having that is enough to add to the strategy. Like I think that overall, if that's the only thing that I do, it can be kind of boring. So like, what would you say to someone like myself that's like, Hey, I create the content. I have content. I'm not afraid of the camera, but

Carli LeBlanc (08:04)
Yeah.

Mm-hmm.

Mm-hmm.

Yeah.

Kenniqua Lewter (08:27)
For some reason, I just can't get my stuff together when it comes to sitting in front of the camera and just creating short form content.

Carli LeBlanc (08:35)
Yeah, I think that it just kind of boils down to what about the short form content is overwhelming. So sometimes I have my clients that are like, you know, I cannot shoot talking cats because I don't know what to say. And so my solution or my suggestion would be like, hey, there is a teleprompter function in CapCut to where you can literally type out what you want to say. You could probably run it through chat GPT to make it sound like you make it shorter to where you're not.

reading off a script for two minutes, know, maybe trim it down to 30 to 45 seconds. But then you can basically record yourself saying your script on CapCut while you're talking about whatever your industry or your niche is. But then you have some people that are like, you know, hey, like I'm going to a coffee shop. Like I just, you know, don't feel comfortable propping my camera up in public because people are looking at me and that's valid too. And so.

I think that it's more so being able to identify like what is it that's holding you back from feeling comfortable or confident to creating content? Is it the fact that you may have a fear of, you know, shooting stuff out in public? Well, then don't do it, you know, maybe just shoot content within your house or whenever you're by yourself. Even me as a content creator, and I know this sounds, you know, kind of crazy, but like.

Kenniqua Lewter (09:39)
Mm-hmm.

Carli LeBlanc (09:47)
I will find myself like go lock myself in my closet, you know, away from my family so they can't hear me recording my voiceover because I am like so embarrassed for my husband to like hear me recording my voiceover even though he's heard me, you know, speak and do all these things thousands of times. But I think that it's more so just finding a place where you feel comfortable and where you're able to show up as the most confident version of yourself.

Kenniqua Lewter (09:53)
You

Carli LeBlanc (10:08)
But then also you don't have to do things that you don't wanna do. So if you don't feel comfortable doing talking head content, okay, then find other ways of being able to get your message out without having to do the talking head content.

Kenniqua Lewter (10:20)
Yeah, that makes sense. And I like how you mentioned about using the teleprompter, because maybe that's maybe the key, because when I do sit in front of the camera, when I'm trying to do talking head, let's say, for example, I talk too much. So it's like, this is like two, three minutes, you know, I'm like, this is too long. Like I'm trying to figure out how do people get 30 seconds in when they're talking, you know, straight to camera. I'm like, this is too long. This is not going to work.

Carli LeBlanc (10:25)
Mm-hmm.

Mm-hmm.

Hahaha!

Yeah.

Yes.

Yeah.

Kenniqua Lewter (10:46)
And

then now I am seeing some different formats where people are talking straight to camera and they are, they are longer, they're longer, they're just more casual chats. And I'm like, is that like really my vibe to just do, just talk and just do a casual chat. But I do like the teleprompter idea. That's definitely something I think I will implement into my strategy because yeah, I talk, it becomes too long. ⁓

Carli LeBlanc (10:53)
Mm-hmm.

Mm-hmm. Mm-hmm.

Yeah.

Yeah.

Yeah.

Kenniqua Lewter (11:11)
recording in public and I'm with you on that as far as like hearing your husband hear you talk and stuff like that. I do too. Like I, I'm not about to like, and I've been doing like recording content like you say, like how you have been.

doing it for years upon years. And I don't like it either. I don't want you to hear me because I do feel embarrassed because I feel like, I don't know. I do feel embarrassed. Like, I don't want you to hear me recording anything really like, come on, like shut the door. know? Yeah. I don't want you to hear me recording and recording in public. Like, girl, that is a definite no. That is a no. And I try my best. And I've had my husband, cause he has a camera. I have had my husband,

Carli LeBlanc (11:26)
Yeah.

Yes! Yes!

Yeah, a whole different level.

Kenniqua Lewter (11:51)
Like, okay, come on, let's get a couple of scenes. But girl, I be wanting him to do those scenes so quickly. Yeah, so somebody, nobody says, come on, hurry up, get the picture, get to 10 seconds. You got like 10 seconds. I don't, I don't, I don't want, I don't want anybody, even though I understand the fact that people are like, people aren't looking at you, but it just feels that people are looking at you.

Carli LeBlanc (11:53)
Mm-hmm. Yeah, get it over so no one's looking.

Yeah, yeah. And I mean,

there's so many marketers that are like, just get over it. But it's like, it's a real fear, you know? And so that's like why I tell people like, find your space of where you can flourish and you can show up as your confident self. If that means that you have to be in a room by yourself to record some B-rolls of you doing whatever it is that you're doing, maybe typing on a computer or writing in a notebook, like do whatever works for you. You don't have to force yourself to do things that you're uncomfortable with because I think that's when it becomes.

a daunting task that will never get done. You know what I'm saying?

Kenniqua Lewter (12:40)
Yeah, absolutely. So would you recommend, so once we kind of get past like the format, so I know like even for myself, kind of what I've been thinking about, like you said, a couple repurposing content, so repurposing my long form content into short form content. I pretty much have that part down, you know.

Carli LeBlanc (12:51)
Mm-hmm.

Mm-hmm.

Yeah, yeah, you do.

Kenniqua Lewter (12:59)
And then I think doing a couple of like talking head videos would be good. B-roll I think is probably gonna be my next strongest thing for getting content because then I can do like the whole voiceover thing as long as I know what I'm talking about.

Carli LeBlanc (13:14)
Mm-hmm

Kenniqua Lewter (13:14)
So

as far as once people kind of start getting like their format, like so part of their strategy, like I know who I'm talking to. I know basically who I'm talking, you know, what I'm going to be talking about. First of all, are you one of the, do you believe in like having the content pillars? Like people always say, you got to have these content pillars or buckets. Tell me your thoughts about that when it comes to your, like your content creation.

Carli LeBlanc (13:26)
Mm-hmm.

Mmm.

Yeah, so I kind of, I mean, I guess it honestly depends on the brand. As for myself and my own personal brand, I don't really more so focus on pillars. I focus on the type of content that I'm putting out. So what I like to think about is if you're looking at a pie chart, 50 % of that content should be subject matter expert, like industry leader, thought leader type of content where you're really honing in and you're talking about.

whatever you do as an expert. You're teaching people different things, you're letting them know about different things, it's all related to whatever you do. Then there's 25 % of the content where you want it to be lifestyle. You wanna give people something that they can connect to. So maybe you're talking about being a mom while you're building a business. Maybe you really love calligraphy or you like making flower arrangements or something that people can connect to.

where they don't feel like it's always just straight business, business, business. And then you wanna have that content that's just like really organic, like no edits, like maybe it's you going live or maybe it's you just, you hey, I'm just popping on here while you're in your car. Because it's just like that, content that's not heavily edited or heavily curated with the trending audios and the text overlay popping up here and there.

that really just kind of positions you even more so as an expert. So I like to focus on like the pie graph rather than, okay, I'm gonna talk about content strategy and content creation and all of the other things that people like to tell you. I just like to look at it as like in totality that pie that I just described.

Kenniqua Lewter (15:13)
like that because I think over the last few weeks is I took like a little hiatus of going through posting off YouTube, podcasts, social media for like 45 days. Cause I was really trying to go through and like sit with my content. Like how do I want to go through and produce content? How do I want to go through and show up? But one thing that has definitely gone through for me to kind of, I would say set me free rather is

Carli LeBlanc (15:26)
Mm-hmm.

Kenniqua Lewter (15:38)
Not necessarily, like you said, not having those content pillars because I had like five content pillars and I felt like, okay, I have to create a video in this bucket, this bucket, this bucket. And if I didn't have, if I hadn't did a bucket in a while, then I'm like, okay, now I got to, what's, what's, what's a piece of content that I can create in this bucket. So it left me stuck trying to figure out what can I put in this bucket when I got plenty of stuff to talk about. I just don't want to talk about that bucket right now. And so.

Carli LeBlanc (15:46)
Mm-hmm. Mm-hmm.

Yeah.

Mm-hmm, mm-hmm.

Kenniqua Lewter (16:04)
That part really did set me free in my content. And another thing that I feel like has set me free is for the longest time, especially on YouTube, I felt like I was kind of wearing the teacher hat. Like, I'm just going to teach you something. And I never wanted to be like a teacher per se. I just wanted to share advice and tips and stuff that I was doing. But I think eventually it kind of landed where it's like, you are.

Carli LeBlanc (16:17)
Mmm. Yeah.

Yeah.

Kenniqua Lewter (16:31)
the teacher and I didn't want to be the teacher. Like we're peers, we're same. What I do work for you, or maybe it doesn't, you know, take my advice and, or not take my advice, you know? And so what really has set me free is like, you know what? I'm no longer going to, I'm going to make sure that I'm no longer the teacher. I'm just going to share what I'm doing. You can do it if you want to, you can not do it if you want to, but I'm just going to share more behind the scenes.

Carli LeBlanc (16:36)
Yeah.

Yeah.

Yeah.

Kenniqua Lewter (16:56)
of like what I think and my perspective and things like that. And so that also, like you mentioned, it kind of kept me in this, that pie chart that you mentioned that I just learned what you, what those pieces are, but it really keeps me into the pie chart that you're mentioning instead of like these buckets and pillars and making sure I hit this point and that point and that point, because that definitely did cause a little bit constraints on my end.

Carli LeBlanc (16:58)
Yes. Yes.

Mm-hmm.

Yeah.

Yeah.

Kenniqua Lewter (17:22)
So once someone figures out, okay, boom, they already, they kind of have their strategy down pack. They know exactly where they're going to talk about. What does the system like even for you, what does it look like to actually produce like a piece of content? Like what is that system or step-by-step that you take in your business to produce a piece of content to market your business?

Carli LeBlanc (17:40)
Yeah.

Yes, so what I like to do is even with my content packages whenever I'm working with clients, the first thing that we do is we have our brain dump session where we're basically just bringing in all of our concepts. Maybe we are scrolling on Instagram, TikTok somewhere, and we're like, I wanna recreate this so it could be relative to my brand. Okay, and then maybe we're just thinking about what we have going on. So maybe you're in the middle of a launch or you're about to launch something, you're in the middle of a campaign.

So we're bringing up all of the things that we're gonna focus on for the month. So right now I'm where I'm currently running a like massive like content day sweep, right? And so that would essentially be my campaign So that means for the entire month everything that goes online needs to be related to this campaign that I'm focused on We shouldn't be talking about what's going on, you know for Christmas and Thanksgiving and this down a third We have to hone in and focus because I think whenever you give people

multiple things to focus on. They don't make any decisions. They're like, I don't know what you want me to do. So it's very critical for you to go in with a goal. Okay, I'm gonna focus on this offer, this product, this service for the month. Okay, great. So now that we have that offer that we're focusing on, we need to think about all of the things that people or all of the questions that people are asking before.

they purchase or they decide to go for it with that offer. So maybe you're answering your frequently asked questions. Maybe you're giving people behind the scenes on what it looks like to work with you. Or maybe you're showing someone a transformation of what someone else has experienced when they worked with you. So we're bringing together all of those concepts of what people need to see in order for them to actually move forward and purchase whatever it is that you're offering.

And so with that, I like to come up with like, when I say a month worth of content, I'm talking about 12 critical pieces of content because I don't like to tell people you have to post every single day. If you can give me two to three days out of the week, that is a good solid place for you to start at. And with that, we're gonna also talk about, know, okay, what does our subject matter expert content look like? Maybe that's you talking to your audience and you're calling them out, you know?

hey, are you struggling with being consistent online? Well, guess what? I have something for you. hey, are you always struggling with coming up with content ideas? Okay, well, I have something for you. So we're talking about talking head content. We're gonna also come up with some different B-rolls that we can capture that's really gonna help seal the deal. So what I like to tell people is make sure that your B-rolls that you're capturing are related to your brand. If you are selling a deodorant, there's no reason you should be typing on the computer, you know?

Kenniqua Lewter (20:19)
Gotcha.

Carli LeBlanc (20:20)
But has to be related. So if you are selling a deodorant, we need to see people using the deodorant. Maybe you're showing us the different textures of Glide-N-Aid on. Maybe it's a whole body deodorant. But we need to get the B-roll content that's actually relevant to your brand. So we're going to have a mixture of talking head prompts.

We're gonna have a mixture of B-roll content, but we're also gonna have some photos that we're gonna capture to where we can repurpose that for carousel content. Because a lot of people like to focus on video because video's amazing and reels do this down a third. But a lot of people are always missing out on the carousel content, which really, really does really well if you're actually honing in on the pain points of your audience. So we come together, we bring all of those concepts together, and then what I like to do is set aside three hours out of the month.

Now mind you, are over 700, I wanna say it's like 720 hours in a month, okay? We're just gonna say that, don't quote me, I don't know the exact number. But if you take three hours out of this 700 plus hours, that's not even 10%. That's not even 1%. And so when people say that they don't have time, it's like you have time, you just have to block out that three hour timeframe and knock everything out. And so with that.

Kenniqua Lewter (21:15)
You

Carli LeBlanc (21:31)
that three hours is where we knock out all of our B-rolls, we're knocking out all of our photos, we're knocking out all of our talking head content, and then after that, it just goes to get edited by either an editor, maybe you can edit it yourself, or here's a little secret that I like to tell people, hire somebody on Fiverr to do it, and then get someone.

Kenniqua Lewter (21:47)
Yeah.

Carli LeBlanc (21:50)
Send them everything in your Google Drive. Maybe you organize it, video one, video two, video three. You send it to the editor. They should turn it back to you within five days and you are all good to go with your content for the month.

Kenniqua Lewter (22:01)
Yeah, that's awesome. So, okay, so most of the time, so would you say that it's good because you save for the month? So would you say that that's the best way to do it? Like to market one offer for the full month.

Carli LeBlanc (22:12)
For sure.

Yes, for sure. Because I think that whenever you focus on one offer, not only does it confuse whenever you're doing multiple things, not only does it confuse your audience on what you want to do, but it's like you don't actually get to have really good data to where you can move forward and know where to scale different offers or not. And so if you're trying to do three campaigns at once, but you're putting them all out into the world at once,

you're not gonna get the data to actually know if that campaign or if that offer is good because you're confusing your audience by trying to give them too many options at once.

Kenniqua Lewter (22:48)
Gotcha. And when it comes to doing the three hours batch, and I love that one thing too, just to kind of mention that has helped me out. And I can't remember it's some type of, science behind us. can't remember who said it or where, where, where it is, but about that, if you give yourself less time, you will be able to do something with less time. If you gave yourself more time, then it would take you more time to do it. And it's so funny that all of these years, like I've been doing

Carli LeBlanc (23:12)
Mm-hmm. Mm-hmm.

Kenniqua Lewter (23:15)
videos, podcasts, things like that. And I have planned out, I have pretty much blocked out like almost my whole day. Right? So I would say, I'm going to take four hours to record this. And guess what? It takes me four hours to record, not just four hours to record a whole bunch of videos. I might get through two, but the thing about it is it takes me longer because I know I have longer to do it. So I will stop and I would start over and

Carli LeBlanc (23:23)
Mm-hmm.

Yeah.

Yeah.

Yeah.

Kenniqua Lewter (23:43)
But now I'm like, you know what? You have 30 minutes. And that means that you need to get this right in 30 minutes. And so now I just started recording my podcast episodes and the videos, just hit record. And it don't matter what you say, you're not gonna stop. You're not stopping and starting over again. You're gonna continue on. So I love that you say block off 30, not 33 hours for a whole month, because like you said, you have three hours sometimes.

Carli LeBlanc (23:50)
Yes!

Kenniqua Lewter (24:10)
If you prioritize your calendar and schedule, have three hours to go through and record that content. But my question is, because I know some people are probably wondering this, is what is the prep that you have to do prior to doing that? Because there's definitely got to be some prep. You can't just come in blind and think you about to get a whole bunch of content in three hours.

Carli LeBlanc (24:25)
Yeah. Yeah. Yeah.

Yeah, so my thing is that whenever you're going to shoot content, you have to already know who you're talking to. You have to know the pain points. The pain points is really going to be critical for you to be able to create content. I feel like when a lot of people say, I don't know what to post, it's because you don't know what your pain points are for your audience. And so if you really take time to figure out what is it that's keeping your person up at night. My ideal...

my ideal customer avatar, her name is Brandy. And so anytime that I am trying to come up with content, I'm like, okay, so what is going on with Brandy? Like, what is her biggest, biggest struggle right now?

Brandi, she's not consistent on social media. She has an amazing brand, but she is not consistent, okay? She also doesn't know what she's gonna post. She never knows what she's gonna post. She's like throwing stuff at the wall that doesn't even make sense whenever she's posting her content on socials and it's not actually reflecting her brand. And then also, Brandi is not, like she doesn't have time to shoot content because she's running around with her kids. Her kids have soccer and football and cheer and dance and all of the things. And so.

When I'm thinking about the content that I need to post for Brandy, I need to be able to come to the table and say her pain point is one, two, three, four, five. So whenever you have those pain points now, what I like to do is I will go back and forth with Chad GPT and say, hey, give me 10 talking head content prompts where I can address pain point A, B, C, and D for Brandy and I can use to create content.

So.

Chad GPT will give me some, some of them I love, some of them I will absolutely hate, but I will go into there and get at least six talking head prompts that I can focus on. And then with that, that's when I'll create my script. And even if it's like you just, you know, organically recording your voice memo of talking, you know, your script about that pain point, you can do that because guess what? We're gonna take that script and we're gonna put it back into Chad GPT. And so that's why I tell people like brainstorming.

Kenniqua Lewter (26:04)
Yeah

Carli LeBlanc (26:27)
shouldn't take more than an hour because if you already know who you're talking to and you know what their pain points are, it should be easy for you to just be able to talk about whatever it is that they're struggling with, you know? And so once you have all of those content ideas that you're getting between your brain and Chad GPT, and then also another thing I like to do is, know, tell Chad GPT, I'm trying to create a content library of B-roll clips.

What are some B-roll ideas that I can capture when I'm in my office by myself that I can use for overlay text with the trend in audio? And then it'll give me different ones. And then you'll take what you like. You don't have to use all of them because sometimes they're hit or miss. But if you take the ones that you really, really like, you will be able to gather over a collective of 30 different content ideas that you can shoot in that batch shooting time.

Kenniqua Lewter (27:05)
Yeah.

I love that. So I think that's something that I do want to, I do want to try to give that a go of doing the three hours because right now as far as short form, I'm just doing it week by week. And so I do think that it would be easier. Like you said, is to kind of just give one deep session, three hours, get it all done for the month. Yeah.

Carli LeBlanc (27:23)
Hmm

Mmm.

Mm-hmm.

Yeah.

Kenniqua Lewter (27:40)
I think that's a pretty good idea. I'm running that through my mind because I think that's pretty good.

Carli LeBlanc (27:42)
I mean, and it really just depends on what works for you. I mean, if the week works for you, then I mean, obviously that means that. OK.

Kenniqua Lewter (27:48)
Girl, you follow me. You know, it's not working for me.

You know, I ain't that consistent. But that's really good. like, okay, so you got your 30 days worth of content. So we're going from there. How do you go and then schedule that content? So you've gathered all the content. You got the B roll. got...

Carli LeBlanc (27:53)
I'm out!

you

Kenniqua Lewter (28:07)
Well, you got the B-roll. So when you get the B-roll and the content, do you do all the descriptions and everything during that session too? OK. OK.

Carli LeBlanc (28:15)
No, we're just recording, just recording.

And that's another thing. We can't do too many things at one time. If you find yourself where you're not able to brainstorm and record in one day, I can't do that. So I honestly wouldn't recommend it. But if you're like, can knock it out, kudos for you, sis. Go ahead and do what works for you. But I like to brainstorm on one day and then I like to batch shoot on another day.

and then I like to edit on an edit and schedule on another day. So I break mine up in a total of three days total. But when it comes to scheduling, I don't use any third party apps. I just schedule everything and Instagram scheduling whenever you're going in and posting and scheduling it there because I mean, it's just easier. But if you're like trying to post it on multiple platforms, then that's when you would have to use like a third party app to be able to do that. But right now, it's for me, I'm just mostly focusing on Instagram.

Kenniqua Lewter (28:51)
Okay.

Carli LeBlanc (29:07)
as my platform. So that's why I just post our schedule in Instagram.

Kenniqua Lewter (29:08)
Okay.

Okay,

and have you found, because I do know that they do have that, but have that scheduling thing, have you found, have you had any problems with it or anything like that?

Carli LeBlanc (29:15)
Mm-hmm.

You know, at the beginning, yes. So at the beginning they had, once you scheduled it, like you couldn't go back and edit it. I think now they're trying to like get it a little bit better to where you have a little bit more options and flexibility. But, and I will say it has gotten better over the past couple of months, because I've been using it for some time. But recently it's been really good. I haven't had any problems. It schedules on time. Sometimes I even forget that I have stuff scheduled and people, I, you know, get the notification. I'm like, what are they talking about? And then I realized,

Kenniqua Lewter (29:22)
Okay.

Okay.

Okay.

Carli LeBlanc (29:48)
I have stuff scheduled, but I like it. So.

Kenniqua Lewter (29:51)
Okay, no, I was just curious,

because I've never, did I use, I think I used it once and that's when it first came out and it worked fine then. I was just always just, man, what if I put it in there and then it just deletes it for something, you know? And so I was always just curious about that. Because I do use a third party tool when I do schedule, but girl, I don't be that far in advance to schedule. So most of the time I'm just...

Carli LeBlanc (29:57)
Yeah!

Yeah, yeah.

Mm-hmm.

Kenniqua Lewter (30:15)
Post it right inside the app. Cause it's like, okay, we got these two dials. Let's go ahead and put them in there. You know, so.

Carli LeBlanc (30:19)
Yeah. Yeah.

Yeah,

and you know the thing is Instagram rewards you for when you're using their features and even like with edits, like I haven't played with edits yet, which is like Instagram's version of CapCut. But they're trying, like, you know, their whole thing is if we can keep everyone in our app, we're winning, right? But, you know, the whole goal for Instagram is to keep you on their platform and they reward you for

Kenniqua Lewter (30:31)
Mm-hmm.

Carli LeBlanc (30:42)
or just staying on their platform. So when you're editing in their platform, when you're scheduling in their platform, you're writing your captions, you're using their AI now to write your captions, it's a win in their eyes.

Kenniqua Lewter (30:52)
Gotcha, got you. So when you go through, so you're basically doing ideation, then we're doing batching on another day and then editing and scheduling on another day. So pretty much like a three day system, three day process to get content done for the whole month, which sounds fantastic to me. Now, is there like a bank of where you keep all the videos and all the captions just in case you ever have to like reuse them or repurpose them again?

Carli LeBlanc (31:02)
Mm-hmm. Mm-hmm.

Yeah, so I am this is this sounds really ridiculous, but

I keep all of mine in my notes app. I tried Notion and all those other fancy tools, but it's like if I'm driving and something just like hits me right then and there, it's so easy to just pop up notes and just, you know, type it there. So I literally have a notes app that's probably like the scroll bar is like this little, but it has all of my ideas in there. And so whenever I'm like, okay, I have this amazing B-roll piece of content, like what should I put on there? I'll always reflect. It's called my brand messaging guide. And it's basically just a document

Kenniqua Lewter (31:49)
Mm-hmm.

Carli LeBlanc (31:52)
where when people, when I have my discovery calls with my clients and I'm asking them like, are your pain points? Like, what is your biggest challenge? I use the exact words that they tell me. And that's one thing that I want people to understand is like, you know, sometimes we try to be philosophical with our words and it doesn't land. So you have to use the same exact wording, burbish that people come to you and they're telling you. So if they're like, Kenniqua, my business is disorganized. Instead of you saying like, you know, are your systems out of whack or something, you know, that they don't say, if you

Kenniqua Lewter (32:06)
Yeah.

What's up?

Carli LeBlanc (32:22)
focus exactly what and you talk the same way that they talk I guarantee you your message will land your content will land and it will perform and it will do exactly what you need it to do.

Kenniqua Lewter (32:32)
Awesome,

awesome. I absolutely love that. And I'm not opposed to use it because I do use the notes app for a lot of different things. Not necessarily for like my ideas and content. I have started to do the use voice notes because at my phone I did the little upgrade and so now I got the little voice on it. So I'm like, sometimes I think it'll be easier for me just to say something and put it in my notes. So I do love that. And I don't think there was any...

Carli LeBlanc (32:38)
Okay.

Okay.

Mm-hmm.

Yeah.

Mm-hmm.

Kenniqua Lewter (32:59)
wrong tool or software, because it's all just about what works for you. So like if your notes, if that's where the whole database of everything you have saved, that works perfectly fine. I got so many notes in here. But I love that. So I'm definitely going to, I'm going to try to implement that strategy because yeah, batching is going to be, batching my short form content is definitely going to be something that I need to start implementing into my business. Okay. So you have it all scheduled out.

Carli LeBlanc (33:03)
Exactly.

Yeah.

Kenniqua Lewter (33:24)
I do want to know because I went to your website and I've seen your services. Now I will admittedly say that I have been to your website several times and I'm trying to figure out, I'm like, why doesn't she have an offer for us that is not where she's located? Because I'm like, man, I would love to see an offer that

Carli LeBlanc (33:41)
Yeah.

Kenniqua Lewter (33:47)
I love your offers. Your offers are good. They're good offers, but you have the offer for batching and being on site, but I'm like, but I'm not in her location. So like, where is my offer? Have you thought about like creating an offer for someone that is not where you are?

Carli LeBlanc (33:55)
Yeah. Yeah. Yeah.

Mm-hmm. Yeah, so wow, this is so exciting that you have brought this up because I'm actually currently working on a app. And so it's basically going to allow you to connect with, know, content creators that are local to you or wherever you're located. So you could basically have someone like me within your city to help you out to create your content. So that's something that I'm currently working on.

Kenniqua Lewter (34:25)
So did I just accidentally get an exclusive?

Carli LeBlanc (34:28)
You did you did it's

so it's definitely coming We are planning to launch at the at the beginning of the year So it'll be it's currently being worked on and built out But yeah, you are not the first person that has you know asked me about that because even with my podcast You know, I have so many people that are not local to Houston and I go what do I do if I'm in New Hampshire and I'm like So yeah

Kenniqua Lewter (34:51)
Yeah,

because I kept looking and I'm like, you know, let me look again. Maybe she didn't add it. So no, she hasn't. Because I'm like, man.

Carli LeBlanc (34:54)
Yeah. So

yeah, you are definitely one of the first people to find out about it. And I'm super excited because, you know, every time I talk to someone and someone brings this pain point to me, it's like, like, I'm just so excited because whenever like you just, don't know if you, you know, you know this, but like, whenever you have something that you know is going to help like change so many different people's lives, like your offers is like, this is so good.

Kenniqua Lewter (35:20)
Yeah, absolutely.

Absolutely. Well, it was a pleasure speaking with you and kind of getting the picking your brain about like the behind the scenes of how to really use systems and use processes to start going through and creating content because definitely creating content, marketing our businesses is so important. Definitely. I'm going take the tips from this video and I'm going to be like, where can I mark out three hours to go through and create content? Because I'm loving it. Like I said, I've already

Carli LeBlanc (35:44)
Yeah.

Kenniqua Lewter (35:48)
went through and it's like, okay, you're going to have 30 minutes to record a podcast episodes for, you know, for myself. And it, it, that has been a game changer by just no stopping. You're going to keep going no matter what. And so you can edit out your mistakes and posts, but you're not going to stop. Cause girl, I would stop so many times to try to go through and get it right. And it's like, no, I'm not going to do that.

Carli LeBlanc (35:52)
Thank

Yeah.

Yes.

Mm-hmm.

Oh no, yeah, no, absolutely not,

absolutely not. That reminds me of that meme that's like, do you know you have 30 minutes? 30 minutes, I've heard of that.

Kenniqua Lewter (36:16)
Yeah, exactly.

Exactly. It's like, why, why am I, why am I doing that? And then, you know, you end up spending an hour, two hours and you really just produce just one piece of content and it's like, ⁓ but yeah. So yeah, I'm definitely going to do that.

Carli LeBlanc (36:20)
you

Yeah. Mm-hmm. Yes. 1,000%. 1,000. Well,

I'm excited to see your content on the feed.

Kenniqua Lewter (36:32)
Yeah,

see, I have been, I have been trying, I have been doing a little bit, but this funny because even the content that I've produced like in the last week or so doing like using some cap cut templates and stuff like that, those things. took me a couple of hours to do now it's hours of leisure just because like I'll do it like where I'm watching TV. So I don't spend

Carli LeBlanc (36:44)
⁓

Yeah.

Yeah!

Kenniqua Lewter (36:54)
business hours doing it just because I'm just trying to fool around, just to try to make my content. Can I make it a little bit more engaging? So I've just been practicing, but ultimately I don't think.

Carli LeBlanc (36:59)
Mm-hmm.

Yeah.

And I think

the thing is, that sometimes we think that your content has to be like so curated and so like edited, you know what I'm saying?

But it's like, just, all you need to do is just, if you, if I can be completely frank, all you really need to do is if you have a B-roll clip, you either put something on there that really calls someone's, you know, attention on whoever is struggling with that problem, and then you tell them where you want them to go. So maybe you have a freebie that you're trying to push people to, or maybe you have a workshop that you're trying to push them to. It doesn't have to be this super curated, you know, thing, because if you go on my feed, most of my content is like B-rolls of me working with clients, or you know, me

Kenniqua Lewter (37:39)
Mm-hmm.

Carli LeBlanc (37:45)
you want some kind of mini vlog or something. It's not anything that's like all these crazy transitions and stuff like that. And so I think when we think about, you know, seeing other people's content, we get in this place thinking we have to have content that's like that. No, we just need something that's going to draw people in and tell them where to go. We can't worry about the vanity metrics. We can't worry about if we get two likes. I've even shared that several times when I've had content that gotten two likes, but I ended up getting a new lead from that content. So it's like, you can't worry about if you get likes or comments.

Kenniqua Lewter (37:50)
Yeah.

Carli LeBlanc (38:15)
or anything, you really just need to position yourself as a solution to the problem that your target audience has.

Kenniqua Lewter (38:21)
I love that. I love that. That makes total sense because like even when I do like even when I do like YouTube videos and stuff like that, they don't get a whole bunch of comments, but like every lead that comes in, they're like, I watched one of your YouTube videos. And I'm like to myself, like which one? Because it's not like they have a whole bunch of views, but like you said, they're doing the job, doing what they need to do. I did have a question too, cause you probably know. And I hope I can describe this where you can answer this question. Cause I'd be wanting to ask people this because I'm not sure.

Carli LeBlanc (38:24)
Hahaha!

Mm-hmm. Yeah.

Kenniqua Lewter (38:49)
If this is something that people are doing in the app or they're doing this inside of Canva. So carousel posts, because you mentioned carousel posts. You know how people have carousel posts that have the same picture in each one of the slides and then it has texts over it. See, I think that's going to be me, but I don't know how to do it. So are they doing it in Canva or are they doing it in the app?

Carli LeBlanc (38:52)
Okay. Okay. Uh-huh.

Yes. Yes. Yes. Yes.

No, they're doing it in Instagram, like you're posting a story. Yeah.

Kenniqua Lewter (39:13)
I need to know how because I have tried to do

it and I've been so, the people that I see doing it, I've seen several people do it and I'd be wanting to DM them like, okay, how? Because for the life of me, I can't get mine to do that.

Carli LeBlanc (39:21)
Yeah!

No, so you just go in and you're posting a story and you basically put the photo that you're going to use.

You pick your overlay text, you type your overlay text, and you save the photo. And then what you do after that is you can do two things. You can go back to the original photo where there's no text and basically add it, but you have to remember where you put the text. So I like to use the first photo that I saved that already has the text so I can make sure that I keep my next carousel post text in that same position and just put it over it. You know what I'm saying?

Kenniqua Lewter (39:55)
Hmm.

Carli LeBlanc (39:59)
every single time you add the text to the photo, you save the photo and then you type your next slide, you save the photo and then you go into the post option and post them. Boop, boop, boop, boop, boop.

Kenniqua Lewter (40:10)
Yeah.

Carli LeBlanc (40:11)
And that's what I was saying, like even with carousels, like I don't do carousels in Canva anymore. Absolutely not. It takes too much time. You gotta download it. You gotta make sure it looks good on the phone. No, we do all of our carousels in story. It takes me literally five minutes. I say what I need to say and I get out of there. Land the plane, get out of there.

Kenniqua Lewter (40:27)
So I appreciate that so

much because you don't understand how long I've been trying to figure this out. I have been going to my carousel post and I've been clicking the picture and I write the text and then I'm like, why won't it let me hit that picture again? And so I had, I'd never thought about doing it, what you just said, but I'm like, I know that everybody that I see, I'm like, I'm pretty sure why would they go to Canva and do the exact same picture a million one times. And it looks like, you know, like the font, like Instagram font. I'm like,

Carli LeBlanc (40:35)
Mm-hmm. Mm-hmm.

Yes, yeah, yeah, yeah, yeah.

Mm-mm.

Kenniqua Lewter (40:54)
I know they probably more likely are using Instagram. Why am I the only one who can't figure this out? Cause I'm like, this, this will be my jam all day if I knew how to do this. Yeah. I'm like, this will be my thing. So, oh yeah. Yeah. Now girl, you're going to be seeing all them posts. You can be like, see, I talk Kenniqua with that.

Carli LeBlanc (40:58)
Mm-hmm.

Yeah, yeah, it takes like no time. Mm hmm. Well, there you go. Now you know.

Yes! I'm excited. I'm excited. ⁓

Kenniqua Lewter (41:17)
That is great, that is great. Okay, I appreciate this

so much. So, Carli just let people know where they can connect with you and how they can actually go through and work with you too.

Carli LeBlanc (41:25)
Yes, so you can find me at cd.creativecode on socials. And if you wanna see my lifestyle, motherhood, entrepreneurship content, you can follow me at Carly Dorlin. But then also, I do have a free guide. So if you are finding one of these people that are struggling with coming up with content ideas, maybe you're like, don't know what to post, I don't know where I should start. I do have a free guide. It's called the 30 Days of Content Prompts Done for You, so you never struggle with what to post on social media again.

and you can grab it at cdcreativecoagency.com slash content.

Kenniqua Lewter (41:58)
All right, well, I appreciate it. And I'll put everything that you mentioned in the description box below so people can connect with you and definitely grab that guide. Cause I'm pretty sure that's going to help. I think I downloaded guide too girl. And I don't even think I opened it yet. I need to open it. I downloaded it. I need to open it and review so I can get on my content game. But.

Carli LeBlanc (42:13)
Yes.

Kenniqua Lewter (42:16)
Yeah, but I appreciate you so much for joining me on the episode. We're gonna go ahead and close this out and you guys go ahead and tune in for other episodes just like this on the Systems Rehab Podcast. Be sure to like and share with at least three of your friends, because I know that they need to have this content. So go ahead and do that. I'll see you guys in the next video.

That was great.

Carli LeBlanc (42:37)
Yeah!